Rejoice time constrained social news junkies, as Flipboard has made it’s way to the iPhone.
From what is probably one of the most highly rated and easy to use news readers for the iPad comes a new way to keep track of what your friends are reading, sharing and consuming on popular social networks. Essentially Flipboard generates a magazine style reader that collects content based on what your friends share, so hopefully you have similar minded people in your contact lists (though you select the specific interests that you would like to appear).
“The iPad is an amazing device that challenged us to rethink how people discover and share social updates and news. With the iPhone we redesigned Flipboard for those times during the day when you’ve only got a few minutes to check in, when people want to find the things they care about even faster,” said Mike McCue, CEO of Flipboard. “Flipboard for iPhone has been our number one request and now this release finally puts all the power of Flipboard in your pocket.”
Supply and Demand. It is not something everyone gets right, but when companies listen to their happy customers it often quite beneficial. For this version of Flipboard there are a few changes as they had to make usability easier for the handheld device. The iPad version acted more like a magazine where users would swipe horizontally to change a page; however, now users will just flip the content vertically. To get the full context of the content the user just taps on the image, and the article or story opens with it.
It’s a “stack” of stories, posts and images that are beautifully rendered with various layouts and style guides. And every page shows the original tweet and lets you quickly like, favorite or re-tweet back to your community.
Unfortunately at the time of writing this article Flipboard appears to be having server errors. When attempting to register as a new user through the app users are greeted with the following error “Couldn’t build your Flipboard. Please check your Internet connection and try again.” It would appear their user forums are also receiving a flood of complains on the issue, but this will likely just be a small kink in their launch as people flock to their service.
[Download Flipboard for Free]
I am a Communications Marketing Specialist for GovWin, a social media addict, the founder of a communications consulting firm that offers free assistance to the world, and dedicated to empowering everyone. 
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