Remember the good ole days of radio jingles that really made you love a brands product? Didn’t think so.
While some brands such as Old Navy have made it their job to create the most annoying ads known to man just so you remember who they are, it would appear State Farm has decided to follow suit with their radio jingles. The radio ads have been around for quite some time.
One has to ask, “Are annoying brand building ads truly effective?” Unfortunately the answer is yes. Just as when you saw the obnoxious talking Old Navy manikins or obnoxious mini-musical ads, they get stuck in the back of your mind. In State Farm’s case these jingles can either become catchy or the queue for the exact time to change the radio station. Let’s take a peak at some tweets based on the phrase “State Farm radio.”
Negative
I’m puzzled why there aren’t any reports of someone trying to kill the guy who does those singing State Farm radio ads.
— Bill Mann (@Newsmann) December 10, 2011
Positive – Sort of
It’s sad when you know the words to the state farm radio commercial
— Chelsey Damalas (@chelseydamalas) December 12, 2011
Missing the Point
One of the radio jingles has a sort of musical Mexican theme, and it really has very little to do with insurance. One may wonder why State Farm has created several segmented jingles that seem to be awkwardly geared towards not genres of music, but rather cultures.
Can’t be the only one that gets hungry for chips-n-queso w/guac when that mariachi-themed State Farm commercial plays on the radio…
— Freddy Cruz (@RadioFreddyCruz) December9, 2011
Weezer?
Oddly enough there also appears to be an actual rock song/jingle for State Farm that was created by Weezer. Their continued use of the annoying jingles surely must be a sign that they have been effective for brand building, because why else would you pass on Weezer?
Weezer – State Farm Jingle by aharms
Have you seen or heard a recent ad that sucks? Share it with us in the comments or @playthis and we will feature it.
I am a Communications Marketing Specialist for GovWin, a social media addict, the founder of a communications consulting firm that offers free assistance to the world, and dedicated to empowering everyone. 
