VW is going on the offensive by giving viewers a sneak peak at their upcoming Super Bowl ad. It features Star Wars and dogs.
Ads and the Super Bowl go together like beer and wings. It’s the one time of year when most people can not only tolerate TV commercials, but at times even enjoy them. Last year was not particullarly great when it came to ads, 2010 had some interesting ones, but it looks like the auto company VW is going on the offensive and giving people a treat as to what viewers can expect from their upcoming Super Bowl Ad.
Building on the trend of what people enjoy in viral videos and viral content they clearly pulled this teaser out of the Internets playbook: Dogs barking and howling the Star Wars theme. Also as a bit of trivia each 30 second spot generally costs more than $3 million, and that’s not including the production costs.
I am a Communications Marketing Specialist for GovWin, a social media addict, the founder of a communications consulting firm that offers free assistance to the world, and dedicated to empowering everyone. 
