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About the Author
Evo the Editor is also the founder of Evolution Freelance Media. He is currently working on his communications graduate degree from Gonzaga University. You can e-mail him at owner@play-this.org 
Great post! I’m just starting out in community management/marketing media and trying to learn how to do it nicely – resources like this article are incredibly useful. As our organization is dependent in the US, it?s all a bit new to us. The example above is something that I worry about as well, how to show your own genuine enthusiasm and share the truth that your product is useful in that case.